French Vaping Market Undergoes Changes: Health Minister's Replacement and the Possible Suspension of Ban on Disposable Vapes


French Vaping Market Undergoes Changes: Health Minister's Replacement and the Possible Suspension of Ban on Disposable Vapes

The French vaping market is experiencing a significant shift as recent developments in the government and health sector have brought about changes that could impact the industry. On July 20, 2023, the Borne government underwent a reshuffle, resulting in the transfer of the position of Health Minister from François Braun to Aurélien Rousseau. This move has garnered attention from various stakeholders, and here are some key points to consider:

1. Former Minister's Firm Stance on E-cigarettes Vaping

During his tenure, François Braun took a strong stance against e-cigarettes and vapes, considering them a product that posed "extreme harm" to young people. He actively promoted a comprehensive ban on disposable e-cigarettes and vapes through a proposed law.

2. New Health Minister Faces Conflict of Interest Allegations

The appointment of Aurélien Rousseau as the new Health Minister has raised questions about potential conflicts of interest. His wife holds the position of Deputy Director at the French National Health Insurance Fund (CNAM), sparking public concerns about possible conflicts that could influence policy decisions.

3. Potential Shift Towards a More Lenient Stance

While Aurélien Rousseau's official position on e-cigarettes and vapes is yet to be revealed, his close collaboration with Prime Minister Elisabeth Borne, who is known to use e-cigarettes, has led to expectations that he may adopt a more open and inclusive approach to the e-cigarette market.

These recent changes in leadership could significantly impact the French e-cigarette market. In previous analyses by Consumer Insight, we have examined the market and identified key factors:

H1: French E-Cigarette and Vape Market Overview

France ranks among the top three e-cigarette and vaping markets in Europe, with a consistently expanding user base, driving industry growth. According to Xerfi, a French research firm, the e-cigarette industry is projected to maintain an annual growth rate of 5% to 10%, reaching €1.3 billion by 2023.

Both the French government and the public have held a positive outlook on e-cigarettes, viewing them as potential aids for smokers attempting to quit. Research has supported the harm reduction potential of e-cigarettes.

H2: Rise of Disposable E-Cigarettes and Vapes

Disposable e-cigarettes and vapes gained rapid popularity in France since 2021 due to regulatory loopholes arising from emerging distribution channels like convenience stores and online platforms. These loopholes made it easy for minors to access disposable vapes and e-cigarettes.

In 2022, the French government proposed legislation aimed at regulating disposable e-cigarettes, but none were implemented. The reason behind the lack of action is the tobacco retailers' desire to gain exclusive selling rights for disposable e-cigarettes, which have become an essential product category.

H3: The Debate Surrounding the Ban on Disposable Vapes

The National Smoking Committee of France recommended prohibiting non-tobacco flavors, but most experts advocate against a blanket ban on disposable e-cigarettes and vapes.

Multiple factors, including the need for harm reduction and the impact on tobacco retailers, have made finding a comprehensive solution challenging.

As the French e-cigarette and vaping market faces a time of transition and potential regulatory shifts, industry players and stakeholders will closely observe the decisions of the newly appointed Health Minister. The future of disposable e-cigarettes and vapes remains uncertain, and it will be essential for all parties involved to engage in constructive dialogue to shape effective and balanced policies.


With the appointment of Aurélien Rousseau as the new Health Minister and the ongoing debates surrounding disposable e-cigarettes, the French e-cigarette market is at a critical juncture. As the industry continues to grow, it is vital to strike a balance between addressing public health concerns and allowing harm reduction alternatives for smokers. The decision-makers must carefully consider the diverse perspectives and make well-informed choices to ensure a successful and sustainable future for the French e-cigarette market.


Q1: How significant is the French e-cigarette and vaping market in Europe?

The French e-cigarette and vaping market ranks among the top three in Europe, with steady growth in the number of users and continuous industry expansion.

Q2: Why is there a debate about banning disposable vapes and e-cigarettes?

The debate stems from the need to address concerns about youth access to e-cigarettes and vapes while also considering the potential benefits of e-cigarettes and vapes for smokers trying to quit.

Q3: What role does the new Health Minister play in shaping e-cigarette and vape policies?

The newly appointed Health Minister, Aurélien Rousseau, may influence e-cigarette and vape policies and regulations, especially considering his prior collaboration with pro-e-cigarette Prime Minister Elisabeth Borne.

Q4: How does France perceive e-cigarettes and vapes?

Both the French government and the public view e-cigarettes and vapes positively as potential tools to help smokers quit traditional tobacco products.

Q5: What are the challenges in regulating disposable vapes and e-cigarettes?

Regulating disposable e-cigarettes and vapes faces hurdles due to conflicting interests among stakeholders, including tobacco retailers seeking exclusive selling rights for these products.

Get the latest price? We will reply as soon as possible (within 12 hours)