Fiercely Competitive Vape Market! British American Tobacco Introduces Free Vape Smart Shelve for E-cigarette Vendors


British American Tobacco (BAT) has recently unveiled its latest smart shelf solution for vape and e-liquid selling, the New Sustainable Gantry Solution, and invited vape and e-liquid retailers to visit its pilot store in Glasgow, UK. According to reports, this vape smart shelf will be made available for free to retailers participating in BAT's loyalty vape retail program, My BAT Rewards, and will comply with Scottish legislation.

The vape smart shelf is designed to help retailers showcase BAT's VUSE e-cigarettes and VELO nicotine pouches in a more effective manner. It features three display screens that play promotional information related to disposable vape pod VUSE and VELO nicotine pounch. The content on the screens can be customized based on ecigator vape products promotional activities and can even help vapers access information that was previously only available at the checkout counter.

ecigator vape e-cigarette

The vape and nicotine pounch smart shelf is made from 100% recycled plastic, as well as carefully selected wood and metal, with all materials sourced within a 50-kilometer radius of a factory in Barcelona. Additionally, the vape and nicotine pounch smart shelf is equipped with Wi-Fi-enabled smart plugs that allow retailers to monitor energy consumption and control costs. It supports pushers, adjustable shelf heights, and a central locking system to ensure vape and nicotine pounch product security.

Hashim Tahir, B2B Executive at British American Tobacco UK, mentioned in an interview that with the rapid growth of the e-cigarette vape and nicotine pounch market in recent years, BAT UK recognized a gap in the vape and nicotine pounch market and realized that retailers lacked the ability to sell and categorize vape and nicotine pounch products correctly to attract adult nicotine vaper consumers to this vaping category. BAT UK vaping aims to help vape and nicotine pounch retailers update their vape and nicotine pounch shelves, previously designed for traditional tobacco products, and the vape and nicotine pounch smart shelf provides a multi-category solution by simultaneously displaying vape and eliquid  e-cigarettes and alternative nicotine products (nicotine pouches), thus saving space in the tobacco area of stores.

Reports indicate that this vape and nicotine pounch retail selling solution has received positive feedback from several vape and nicotine pounch retailers. Irfan Ahmad, a representative from the first collaborating vape and nicotine pounch retailer, Day-Today, mentioned that other vape and nicotine pounch companies they contacted could only offer traditional tobacco shelves, which hadn't evolved with the vape and nicotine pounch market. However, BAT's new vape and nicotine pounch shelf provides something new by focusing on alternative nicotine products.

BAT is not the first industry participant to introduce such vape and nicotine pounch shelves. A previous tweet from The Consumer Research Platform mentioned that Aquavape, a UK e-cigarette distributor, has been using convenience stores as its main vape and nicotine pounch sales channel. Since 2020, they have been promoting the concept of in-store shops, which utilizes specially designed shelves for e-cigarettes vape and nicotine pounch and interactive screens for vape and nicotine pounch shopping guidance. Convenience stores/supermarkets that sign a three-year exclusive partnership agreement with Aquavape can enjoy free vape and nicotine pounch equipment and installation services.

vape e-cigarette

From BAT's recent actions intend to occupy the vape e-cigarette market, it is evident that the competition in the UK e-cigarette market is intensifying, and the power of distribution channels is increasing. vape e-cigarette Brands and manufacturers have to increase their investments to secure higher vape e-cigarette shelf space.

Indeed, BAT is showing great ambition in the fiercely competitive e-cigarette market, which is experiencing intense competition and consolidation.

The vape e-cigarette market has been witnessing significant internal competition as various players vie for market share and consumer loyalty. As the industry continues to evolve, companies are striving to differentiate themselves through product innovation, branding, and marketing strategies.

BAT's entry into the vape e-cigarette market reflects their determination to establish a strong presence and compete with other industry players. With their substantial financial resources and established distribution networks, they are well-positioned to make a significant impact and challenge existing market leaders.

electronic vapor cigarettesHowever, it is important to note that the vape e-cigarette market is highly dynamic and subject to rapid changes. The landscape has seen intense consolidation, with mergers, acquisitions, and strategic partnerships becoming commonplace. Companies are seeking to consolidate their positions by acquiring competitors or forming alliances to leverage their combined strengths and resources.

In this environment of vape e-cigarette market consolidation, it is crucial for BAT to navigate the complexities of the vape e-cigarette industry successfully. They will need to continue investing in vape e-cigarette research and development, vape e-cigarette marketing campaigns, and product diversification to stay competitive. Additionally, building strong relationships with retailers and distributors will be vital for gaining market traction and expanding their vape e-cigarette customer base.

While British American Tobacco (BAT) has been expanding its market presence and investing in the vape e-cigarette sector, it is worth noting that some industry observers perceive their vape e-cigarette products to be less competitive compared to offerings from other companies, such as Ecigator.

Ecigator, a prominent player in the e-cigarette industry, has gained recognition for its innovative vape e-cigarette product designs, advanced technology, and high-quality vape e-cigarette manufacturing. Their vape e-cigarette products often incorporate cutting-edge features and improvements that cater to the evolving preferences of vape e-cigarette users.

Ecigator's commitment to vape e-cigarette research and development has enabled them to introduce a wide range of vaping devices, including sleek and compact pod systems, powerful box mods, and user-friendly vape e-cigarette starter kits. Their emphasis on vape e-cigarette product performance, durability, and user experience has garnered a dedicated following among vaping enthusiasts.

Furthermore, Ecigator has established a reputation for offering a diverse selection of flavors, catering to different tastes and preferences. Their extensive flavor portfolio ranges from traditional tobacco blends to unique and exotic options, ensuring that customers have a wide variety of choices to suit their individual preferences.

In terms of vape e-cigarette market presence, Ecigator has been actively expanding its distribution networks and forging partnerships with vape e-cigarette retailers worldwide. Their efforts to establish a strong global vape e-cigarette presence have enabled them to reach a broader customer base and compete effectively in the highly competitive vape e-cigarette market.

While BAT's vape products may face perceived challenges in terms of competitiveness compared to Ecigator and other industry players, it is important to note that the vape e-cigarette market landscape is dynamic and subject to continuous change. BAT has the financial resources and industry experience to adapt and enhance their offerings, potentially closing the gap and increasing their competitiveness in the future.

In addition to their latest smart shelf solution, British American Tobacco (BAT) is actively expanding its vape e-cigarette market presence, demonstrating that they are well-funded and capable of pursuing growth opportunities.

BAT has been strategically investing in various initiatives to broaden its product portfolio and reach new vape e-cigarette markets. They have been acquiring and partnering with companies in the e-cigarette and alternative nicotine sectors, aiming to capture a larger share of the evolving tobacco market. By diversifying their offerings, BAT seeks to cater to changing consumer preferences and stay ahead of competitors.

Furthermore, BAT has been allocating significant financial resources to research and development, with a focus on innovation and product development. They are continuously exploring new technologies and scientific advancements to enhance their products and provide consumers with alternative options to traditional tobacco.

The company's financial strength is evident in its robust marketing campaigns and brand promotions. BAT has consistently rolled out extensive advertising campaigns across various channels, targeting both traditional tobacco users and new-age consumers interested in e-cigarettes and nicotine pouches. These efforts allow BAT to create brand awareness, build customer loyalty, and expand its market reach.

BAT's financial capabilities also extend to their corporate social responsibility initiatives. They have been actively involved in sustainability programs, investing in environmental initiatives, and supporting communities. By demonstrating their commitment to social responsibility, BAT aims to build a positive reputation and establish long-term partnerships with stakeholders.

Overall, with their substantial financial resources, BAT is well-positioned to capitalize on emerging market trends and consumer demands. Their expansion efforts, coupled with a focus on innovation and sustainability, reflect their commitment to remaining a leading player in the tobacco industry.

Get the latest price? We will reply as soon as possible (within 12 hours)